8 Essential Women’s Swimsuit Types for Brands & Retailers (2026)
The women’s swimwear market in 2026 is no longer driven by fast fashion or endless style variations. For brands and retailers, performance, fit, and purpose now matter more than sheer volume. Successful collections focus on a clear mix of silhouettes that serve different lifestyles—from active beachgoers to resort-focused customers. If you are building a collection […]
Couples Swimwear: 2026 Matching Swim Sets Guide for Brands
Couples swimwear has moved from a “cute idea” to a reliable product category for many brands. Matching couples swimwear, his and hers swimwear and coordinated couples swimsuits are everywhere on Instagram, TikTok, especially around beach vacations and resort trips. For a swimwear brand,building a couples swimwear line is a practical way to raise average order […]
The Ultimate Guide to Tankinis: Perfect Swimwear for Every Body Shape
When it comes to swimwear, versatility and comfort are key. Enter the tankini swimsuit, a style that blends the best of both worlds – the coverage of a one-piece and the freedom of a bikini. For swimwear brands, the tankini has evolved from being a modest alternative to a high-margin powerhouse. It bridges the gap […]
Crochet Bikini Guide for Swimwear Brands: Design, Fit & Production
Crochet bikinis have moved from a small boho niche to a steady, global trend. They show up at beach clubs, music festivals, island resorts and on social media every summer. For many swimwear brands, adding a crochet capsule collection is a simple way to stand out from standard lycra styles. If you are planning to […]
The 2026 One-Piece Swimsuit: 5 Actionable Trends for Your Next Collection
The one-piece swimsuit has fully evolved. Once seen as a modest or practical choice, it now stands as a defining piece in every modern swimwear collection — a design hero that combines elegance, versatility, and innovation. In 2026, designers are reinterpreting the one-piece with bolder silhouettes, sculpted fits, and sustainable materials that balance aesthetics, comfort, […]
Discover the Perfect Cover-Up to Match Your Swimwear Line
In today’s competitive swimwear market, a cover-up is more than just a beach accessory; it’s a vital extension of your brand identity. A well-designed cover-up complements your swimwear, adding elegance and versatility to your collection. By coordinating cover-ups with your swimwear, you offer customers a complete lifestyle experience, capturing the mood and moment they want […]
Women’s Swimwear Trends 2025: Styles, Fabrics & Consumer Insights
In 2025, the global swimwear market is more vibrant, diverse, and consumer-driven than ever. From eco-conscious fabric innovations to Instagram-fueled aesthetics, swimwear brands are shifting toward functionality, fashion, and values. Whether you’re launching a new line or curating your next wholesale collection, staying ahead of the curve isn’t optional — it’s the edge you need […]
