How to Price Your Swimwear Line for Wholesale and Retail Profit

Price Your Swimwear Line

In swimwear, pricing is rarely as simple as adding a markup to factory cost. Fabric type, lining, cups, trims, print method, support construction, and order volume can all affect the final cost per piece. That is why brands need a pricing structure that connects production cost, wholesale strategy, retail pricing, and brand positioning. This article […]

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