For years, swimwear trends moved toward higher legs, narrower sides, and less coverage. Boyshort swimwear takes the opposite approach. With…
The edge of a swimsuit may look like a small detail, but it has a direct effect on fit, comfort,…
Swimsuit straps may look like a small design detail, but they have a major effect on fit. Their length, width,…
A swimsuit does not need a bold print or a complicated cut to stand out. Often, the fabric itself does…
Most swimwear collections begin with the big decisions. Designers choose the silhouette, colors, prints, and fabric first because these elements…
You have probably seen the words Lycra, spandex, and elastane on clothing labels. They often appear on leggings, swimwear, activewear,…
The swimwear market appears highly lucrative from the outside, but it is notoriously unvulnerable to standard fashion designers. Why? Because…
A swimsuit may look great when it is new, but pool water can quickly reveal hidden quality problems. After repeated…
In the highly competitive swimwear market, catering to the needs of plus-size consumers goes beyond simply expanding size ranges; it…
Swimwear is one of the most unforgiving categories in apparel development. A swimsuit sits close to the body, stretches with…
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